Marcus Oyelaran

Diagnose low adoption by separating discoverability failures from value failures.

AI adoption platforms fall into five distinct categories, each solving different problems.

AI agents decide whether to act by reading context; rules just match conditions and fire regardless.

Define your denominator first, or your adoption number means nothing.

Blank screens decide whether new users ever take action, so design them for the specific moment.

Trigger onboarding emails from user actions, not calendar dates.

Most B2B SaaS onboarding fails because teams optimize for completion, not actual value.

Three tiers and smart visual hierarchy convert more buyers than product quality alone.

Shipping faster than users can learn leaves the PLG flywheel spinning empty.

How product behavior reveals which free users are actually ready to buy.

Feature adoption depth and workflow completion predict churn better than login counts alone.