Pricing Page and Plan Architecture for Self-Serve Conversion
Three tiers and smart visual hierarchy convert more buyers than product quality alone.
Marcus Oyelaran
Adoption Signals — Page 3
PLG Metrics Every B2B Product Team Should Track
Focus on activation rate to predict which free users will convert to paying customers.
Priya Nambiar
Free Trial vs Freemium Conversion Benchmarks in B2B SaaS
Trial model and vertical determine your benchmark far more than any industry median.
Daniel Cho
PLG and Sales-Assisted Hybrid Motion Design
Purpose-built handoffs between product and sales close the gap that separates growth from waste.
Daniel Cho
Shipping Fast Without Breaking Adoption in PLG Teams
Shipping faster than users can learn leaves the PLG flywheel spinning empty.
Marcus Oyelaran
Activation Milestone Mapping for New SaaS Products
Identify which user behaviors actually predict retention, not just engagement.
Daniel Cho
Product Qualified Leads in Bottom-Up SaaS Growth
How product behavior reveals which free users are actually ready to buy.
Marcus Oyelaran
Churn Prediction Models for B2B SaaS Using Product Behavior
Feature adoption depth and workflow completion predict churn better than login counts alone.
Marcus Oyelaran