Solvei Tandberg

Know which behavioral signals actually warrant a message, not just any change in activity.

Combining product data with user behavior prevents AI agents from sounding wrong or tone-deaf.

Most B2B SaaS teams have behavioral data but lack the triggered actions to convert it into revenue.

Treat dormant users as a reactivation cohort, not a broadcast list.

Activation matters more than completion to predicting whether customers will renew.

Compress onboarding to the activation moment, not the checklist.

Route B2B onboarding by role, not by calendar or shared checklist.